Kenya Airways and TUI Airline Holidays Launch KQ Holidays to Position Africa as a Premier Year Round Destination.

KQ Holidays is designed to position Kenya as a vibrant, year round leisure destination through meaningful and well curated travel experiences. The platform emphasises sustainable tourism, authentic local engagement, and personalised journeys that reflect travellers’ individual interests, while positively contributing to local communities and the regional economy.

In addition, the platform allows travellers connecting through Nairobi to stop over and experience Kenya as part of a wider itinerary. Passengers transiting through the hub can incorporate a short stay into their journey, explore the country’s diverse attractions, and then continue seamlessly to their final destination, all within a single, coordinated booking. This offers added flexibility and transforms a connecting journey into a richer travel experience.

Commenting on the partnership, Kenya Airways Chief Commercial and Customer Officer, Julius Thairu, said, “The launch of KQ Holidays marks an important milestone in our journey to enhance customer choice and deliver greater value beyond the flight. By partnering with TUI Airline Holidays, we are combining world class technology with our strong brand and network to offer travellers curated holiday experiences that showcase the very best of Kenya and our wider network, while supporting sustainable tourism growth.”

KQ Holidays will offer tailor made packages that include flights, premium hotel stays, transfers, and authentic local experiences. Powered by TUI Airline Holidays’ white label solution, the platform enables real time inventory management and personalised travel options, ensuring a seamless journey from inspiration to arrival. Customers can book services individually or bundle them into dynamic packages, providing flexibility for diverse travel preferences.

TUI’s Head of Specialist Businesses, Danyal Kaya, added, “We are delighted to expand our expertise into the African market through this partnership with Kenya Airways. By leveraging our technology platform and travel knowledge, Kenya Airways will be able to drive additional revenue, offer distinctive experiences, and broaden its customer base.”

With KQ Holidays, travellers can now experience Kenya in a way that is seamless, personalised, and meaningful, while supporting the growth of sustainable tourism and the local economy.