The new booking engine is estimated to reduce the customers’ flight booking time by 3 minutes thanks to faster loading times for page sessions, thus bringing to an end session timeouts and repeated prompts.  

 
The site is designed with a mobile-first approach, offering a smooth booking journey for users on smartphones and tablets with a new cart-centric user experience that allows users to save their searches and bookings on the go. 

"Technology is a key driver in ensuring exceptional customer service. This revamped booking platform delivers a significantly smoother online experience, streamlining everything from flight searches to booking, payment, and check-in for our digital-savvy customers," says Julius Thairu, Chief Commercial and Customer Officer (CCO) at Kenya Airways. 

Building upon the successful launch of a new website last year, this latest development marks the second phase in the airline’s ongoing commitment to enhance the online customer experience. On the new platform, customers can now enjoy smart price insights through an innovative histogram feature that displays prices for flights over a 3-to-7-day range directly on the Kenya Airways website or the KQ mobile app. 

“By integrating technologically advanced solutions, we can serve our digitally inclined customers more efficiently, accelerating the shift towards online bookings, making our services more accessible to people worldwide,” Julius noted. 

This move demonstrates the airline's pursuit of innovation to enhance its digital operations and provide a rewarding travel booking experience for every customer. This is underscored by a series of prestigious awards, including the e-commerce Leader Travel & Tourism Award (2023), Gold Winner for Best Ticketing Platform (2023 & 2024), Silver Winner for Best Travel & Hospitality e-commerce Website (2024), and Gold Winner for Best in E-Commerce Travel & Tourism (2021). These accolades recognize the airline's dedication to e-commerce excellence, solidifying its position as a leader in the travel industry.