Kenya Airways | Sports Partnerships

Sponsorships

We support sports and talent development to unify cultures and foster national pride in the countries where we operate. Both sports and creative talents bring people together, inspire positive lifestyles, and help reduce crime among youth by providing meaningful opportunities for growth and expression. By sponsoring sporting events, artistic initiatives, and emerging talents, we strive to contribute to building stronger, healthier, and more inclusive communities.

WRC Safari Rally

Kenya Airways has been the Official Airline Partner of the WRC Safari

Rally since 2021, supporting one of the world’s most iconic

motorsport events. Through this partnership, the airline seamlessly

transports rally cars, drivers, technical crews, and critical equipment

into Kenya.

As the national carrier, Kenya Airways plays a key role in:

Elevating Kenya’s global profile
Strengthening sports tourism
Enhancing international connectivity
Ensuring smooth travel experiences for teams, officials, rally partners and enthusiasts

Magical Kenya Open

As the Official and Exclusive Airline Partner of the Magical Kenya Open since 2019, Kenya Airways facilitates seamless travel for European Tour Group officials and Kenya Open Golf Limited representatives, while providing discounted travel for over 200 players and caddies.

Through this partnership, the airline plays a key role in elevating one of Africa’s premier golf events, while strengthening Kenya’s position on the global sporting stage. As part of the fanfare, Kenya Airways also delivers a signature flypast, adding a distinctive national touch to the event experience.

Kenya Rugby Sevens

Kenya Airways proudly supported the Kenya National Rugby Men’s 15 in 2025 team as its Official Travel Partner, delivering seamless connectivity for players, coaches, and support staff across the global World Rugby Sevens Series circuit.

Through reliable logistics, flexible scheduling, and dedicated team travel support, the airline ensures the squad remains competition-ready, hence enabling consistent participation. As the national carrier, Kenya Airways plays a vital role in powering Kenya’s presence on the world stage, helping elevate the profile of Kenyan rugby.

Professional Golfers of Kenya

In a bid to champion Kenya’s Rising Golf Talent, Kenya Airways has partnered with the Professional Golfers of Kenya (PGK) since 2025 to support the nation’s top professional golfers as they progress onto regional and international circuits. Kenya Airways has a dedicated team of 4 professional golfers each year that supports their journey to elevating a competitive performance on the global stage.

Stanchart Marathon

Kenya Airways is proud to support the Standard Chartered Nairobi Marathon as an Official Partner, enhancing the experience of thousands of runners, officials, and supporters through seamless travel and logistical coordination. By providing reliable connectivity for international participants and event stakeholders, the airline helps position the marathon as one of Africa’s leading road races.

Through this partnership, Kenya Airways champions community wellness, national pride, and the spirit of resilience that defines Kenya’s running legacy, reinforcing its commitment to elevating world-class sporting events that showcase the best of Kenya.

Bien Aime - Baraza Talent Partnership

As part of its commitment to celebrating African identity, Kenya Airways partnered with Bien-Aimé Baraza to showcase and promote African creativity globally.

Through this partnership, Bien serves as a connector of cultures and a champion of African talent, helping to amplify African storytelling on global platforms, create meaningful cultural moments, celebrate heritage and identity, and inspire the next generation of African artists.

We have partnered with Bien since 2023 and continue to support Bien in all his tours across theworld as his travel partner.

Kennedy Odhiambo Alias Crazy Kennar Partnership

Kenya Airways collaborated with Kennedy alias Kennar in 2025, a trailblazer in Kenya’s digital comedy scene, to engage youth audiences with humor, innovation and authenticity. His content reflects the vibrancy of Kenya’s digital generation,blending entertainment with social commentary that resonates both locally and internationally.

By supporting Kennar’s creative journey, Kenya Airways strengthens its connection with younger audiences, highlighting our commitment to inclusivity, cultural relevance and the celebration of modern African voices. This partnership underscores our belief that laughter and creativity are powerful tools for unity and global recognition.

Kennedy Odhiambo Alias Crazy Kennar Talent Partenership