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Sponsorships

Kenya Airways seeks and works with both local and international partners to support an array of activities in the diverse communities it operates in. Kenya Airways has distinguished itself in the amount of support that it lends to sports development in Kenya.

The airline’s sports sponsorship portfolio is borne out of an acknowledgment of the need to harness the rich sporting talent in the country. The airline recognizes the unique role that sports play in shaping the identity of the Kenyan nation and thus takes pride in support of its development in the country. In participation such as the World Rally Championship (WRC), Safari Rally and the Magical Kenya Open (MKO). 

Role

Kenya Airways plays a vital role in creating vital linkages between Kenya and the international market, on which tourism and other key sectors depend and thrive.  With the access we have to most African destinations and beyond, we are a partner of choice for tourism marketers and conference facilities. Our airline is poised to be beneficial to these industries especially in Africa and we have indeed signed several partnership agreements in this regard.

We partner with the tourism sector players both locally and internationally as must not only enhance our attractiveness as the preferred tourist destination in all of our traditional tourist markets but must also seek to position Kenya as the tourists’ choice on the continent to every potential visitor.

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Sponsorship & Partnership Information

We are currently not offering sponsorship in cash, but we are considering in-kind requests. Available forms of in-kind sponsorship are:  

  • Ticket — free of cost or discounted air tickets to the Company’s destinations
  • Cargo — free of cost or discounted baggage allowance

The Company will consider sponsorship proposals that: 

  • Present tangible benefits associated with the partnership
  • Align with our brand
  • Help deepen customer relationships and deliver higher retention and loyalty
  • Generate brand exposure and increase awareness
  • Deliver incremental sales opportunities
  • Present opportunities to directly engage with our customers and global fan bases
  • Differentiate us from our competitors
  • Provide hospitality opportunities
  • Demonstrate revenue generating potential 

The sponsorship values must align with those of Kenya Airways which are: 

Safety:-

Safety is the foundation of everything we do.

Customer Obsession:-
We commit to creating positive memorable experiences for our customers.

Integrity:-
We shall be ethical and trustworthy in all our engagements and we shall treat each other person with respect.

Accountability:-
We take initiatives and responsibility for our actions, decisions and results.

  • Timing/ lead time for activation.
  • Fit with current marketing and commercial strategy.
  • Value-added role to Kenya Airways.
  • Availability of multiple channel activations.
  • Other partnering brands 
  • Politically sensitive or controversial matters.
  • Properties with other airlines involved.
  • Properties that encompass a violent or dangerous nature (such as extreme sports, Boxing, UFC etc.)
  • Content featuring an airlines crisis ( e.g. a crash or hijacking)
  • Content featuring traumatic violence.
  • Content that impacts negatively on our brand
  • Private individuals seeking sponsorship in the form of free tickets or excess baggage.
  • An event which is due to commence within 2 months. 

To apply for sponsorship, please check the sponsorship criteria above and send your proposal to info-marketing@kenya-airways.com 

  • Description of the sponsorship opportunity
  • The support being requested from Kenya Airways (e.g., fees, flights, cargo etc.)
  • Objectives of the sponsorship
  • What the benefits are to Kenya Airways and how the benefits will be measured
  • How does the proposal complement the Kenya Airways brand and how does it meet all of the criteria?
  • Your contact details including telephone number and email address. 
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