Kenya Airways | Sports Partnerships

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Sports Partnerships

We support sports to unify cultures and foster national pride in the countries where we operate. Sports bring people together, reduce crime amongst youth and help build strong communities. By sponsoring sporting events and initiatives, we strive to contribute to developing a healthier and more inclusive society.

WRC Safari Rally

In June 2021, The World Rally Championship (WRC) Safari Rally returned to Kenya after a 19-year absence. KQ signed a three-year partnership with the WRC Safari Rally Kenya as the Official Airline Partner of the Safari Rally. The in-kind sponsorship also included a three-year sponsorship of the ‘FIA Rally Star’ programme, a global FIA-funded programme collaborating with National Sporting Authorities to identify, train and develop talented young drivers.

KQ has a great history with Motorsports and the Safari Rally dating back to the 1990s that exemplifies our spirit in uplifting sportsmanship, our culture, and our heritage to the rest of the world through sports. The partnership compliments the Government of Kenya’s effort and other players in promoting Kenya as a tourism and travel destination and especially sports tourism in the country and beyond.

For two years in a row (2022 & 2023) Kenya Airways signed as the “Official Travel Partner” of the M-Sport Ford World Rally Team for WRC Safari Rally Kenya. As part of the partnership KQ, brought in the Msport cars, drivers, support crew and spare parts.

Magical Kenya Open

Kenya Airways participation in the Magical Kenya Open stretches back over 5 years. In 2022, the airline resumed its partnership with Kenya Open Golf Limited (KOGL).

Kenya Airways (KQ) signed a partnership with Kenya Open Golf Limited (KOGL) for the airline to be the official and exclusive airline partner for the Magical Kenya Open 2023 & 2024.

Kenya Airways believes in the rich potential of sports for the socio-economic development of the region. KQ flew in all the European Tour Group officials, as well as KOGL officials for preparatory and promotional visits. The airline will also offer discounted tickets to over 200 players and caddies to various destinations for the DP World Tour.

The Magical Kenya Open brings together 156 golfers and golf enthusiasts from across the world together to sample the best of what Kenya has to offer in terms of golf tourism and promote Kenya as a worthy golf tourism destination.