10 Jun 2024

African Feel

KQ has a presence throughout the continent and our hub location makes us the heart and soul of Africa connecting the world to us and vice versa. African fashion continues to boom despite the globalization which sometimes dilutes cultural identities. The unique fabrics and different prints are blended into fashionable pieces that showcase our different cultures. 

African Feel

Being the leading airline in Africa, one of its incorporations to inclusivity is in celebrating the rich tapestry of African cultures. This transcends to its corporate space by showcasing the vibrant colors and traditional fabrics of various African Nations. 


One of the standout features of the KQ’s cabin crew uniform is the incorporation of intricate beadwork, drawing inspiration from the iconic Maasai culture. The Maasai beadwork, often characterized by its bold colors and geometric patterns, is prominently featured as a hair accessory for the cabin crew. KQ has seamlessly blended traditional elements with modern design aesthetics, allowing the cabin crew to exude professionalism while proudly representing the African heritage. By infusing contemporary twists into classic African motifs, the airline successfully captured the essence of Africa's dynamic fashion landscape. 


KQ's commitment to celebrating African culture extends beyond the runway. The airline seamlessly integrates iconic symbols and motifs into its merchandise, creating a tangible connection between travelers and the spirit of the continent. Whether it's the majestic lion, a symbol of strength and resilience, adorning coffee cups or the intricate Maasai shield emblazoned on t-shirts, KQ's merchandise serves as more than just souvenirs; they are tangible reminders of the rich tapestry of African heritage. Even the traditional shuka, adorned with detailed embroidery, finds its place among KQ's offerings, embodying the company's commitment to inclusivity and authenticity. 


The exteriors of KQ's aircraft are adorned with imagery that pays homage to Africa's natural wonders. From the last two northern white rhinos to the iconic tuskers and lions of Amboseli and Tsavo National Parks, each aircraft becomes a flying canvas, showcasing the breathtaking beauty and diversity of our continent. 


Incorporating African culture isn't just a marketing strategy for KQ is reflection of its mission for the continent's future. By celebrating Africa's traditions and natural heritage, KQ fosters a sense of pride and belonging among passengers and employees alike. 

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